Statistical Facts About

Google+

                   It is expected that Google’s new social network Google+ will hit 400 million users by the end of 2012. It needs to be kept in mind that Google+ is more about being “core” to Google’s social web strategy as it aims to embed social signals into its whole web and search strategy as it aims to continue to be relevant in an increasingly social and mobile web.

Google makes it mandatory to join Google+ when you register for a Gmail account which really amounts to it being a forced membership. This non organic strategy means that its engagement levels are extremely low at 3 minutes per month compared to Facebook at 405 minutes, in fact they are less than MySpace.

It must be also kept in mind that Google+ is the glue that connects Google’s other social and web properties such as YouTube, Android and of course search.

Some Google+ Facts and Figures

• It was launched on June 28, 2011
• Google+ reached 10 million users by July 14, 2011
• 67% of Google+ users are male
• Google “+1″ button is served more than 5 billion times daily
• It is gaining 625,000 users per day
• In less than one day the Google+ iPhone app became the most popular free application in the Apple App store

J.Santillan