Mobile/Smartphone statistics

• Mobile now accounts for 10% of internet usage worldwide (this has more than doubled over last 18months)
• 1.08 of the world’s 4 billion mobile phones are smartphones
• Apple and Android represent more than 75% of the smartphone market
• 7.96% of all web traffic in the U.S. is mobile traffic. That number skyrockets to 14.85% in Africa, and 17.84% in Asia — up 192.5% since 2010
• 29% of mobile users are open to scanning a mobile tag to get coupons
• 39% of instances where a consumer walks out of a store without buying were influenced by smartphones
• 91% of mobile internet access is for social activities, versus just 79% on desktops 
• Over 1/3 of Facebook’s users access Facebook Mobile; 50% of Twitter’s users use Twitter Mobile
• QR code scans increased 300% in 2011 compared to 2010
• The average tablet user spends 13.9 hours per week with the device
• 73% of smartphone owners access social networks through apps at least once per day 
• There was 103% growth in website traffic from smartphones from 2011-2012
• US consumers spend almost 1 in every 10 ecommerce dollars using a mobile device 
• There are currently 6 Billion mobile subscribers worldwide
• This equals 87% of the world’s population
• China and India account for 30% of this growth
• There are over 1.2 Billion people accessing the web from their mobiles
• Over 300,000 apps have been developed in the past 3 year
• Google earns 2.5 Billion in mobile ad revenue annually

J.Santillan