YouTube

Communication and engagement is much more than talking or writing and the popularity of  YouTube is evidence of that. The availability of cost effective high speed internet access is making it easy for people to express themselves via video. Brands have seized on its power to be a viral media that augments traditional advertising media such as TV. YouTube’s advantage is it is always available and searchable. (it is the worlds second largest search engine after Google.

This capability has been displayed by the success of the Old Spice  marketing campaign among many others.

Some facts and figures:

• 3rd most visited website according to Alexa
• 2 billion views per day
• It handles 10% of the internet’s traffic
• Average YouTube user spends 900 seconds per day
• 44% of YouTube’s users are aged between 12 and 34
• Over 829,000 videos are uploaded every day
• Average video duration is 2 minutes 46 seconds

J.Santillan